Archish has years of experience as a marketing professional working with large Multi National giants in key leadership roles. His passion for travel and hiking got him hooked to the idea of reviving traditions and with like minded individuals founded Zishta. He loves to work with different artisan communities to catalog and preserve the traditional knowledge. His vision is to make Zishta “the knowledge” repository of all traditional knowledge that resides with different communities and make it available to everyone.
After 22 years of holding senior leadership positions in some of the best Indian & MNC organizations, I felt an urge to understand ‘my purpose’ in life. This urge & restlessness over the last 4 years made me explore various aspects that had a better meaning to what I do everyday.
This journey led me to understand my deeper passion for our traditions that were meaningful for our living. I decided with my friend to take my life’s journey forward in this direction to connect with our roots and bring to forefront our meaningful traditions.