Origin of Zishta
In the echoes of ancient Sanskrit, where every word carries the weight of tradition, Zishta finds its name—a poignant homage to the essence of our cultural heritage. Derived from the Sanskrit word Śiṣṭa (meaning people of higher learning & follower of Traditions), Zishta was conceived with a profound reverence for the time-honoured practices that have shaped our homes and lives.
The journey began with a deep-seated longing to revive the traditions that were once an integral part of our everyday lives. Inspired by the cherished memories of our grandmother's kitchen, where the spirit of Śiṣṭa thrived, we embarked on a mission to reclaim the authenticity that seemed to be fading in the wake of modernity.
Zishta, with its roots firmly embedded in the Sanskrit ethos, is more than a brand—it's a celebration of the artistry, wisdom, and cultural richness encapsulated in our traditional way of life. We chose the name Zishta to signify a commitment to preserving and promoting the invaluable traditions that have been passed down through generations.
As we source products directly from artisan clusters, we not only honor the craftsmanship but also pay tribute to the Śiṣṭa that defines each piece. These are not merely utensils; they are vessels carrying the stories, rituals, and heritage of our ancestors.
In the spirit of preserving knowledge, Zishta becomes a bridge connecting the past to the present, inviting you to embrace the timeless beauty of traditions in your daily life. Our collection is a symphony of craftsmanship, a melody of stories woven into every thread of fabric, every curve of cookware.
So, as you welcome Zishta into your home, remember that you're not just acquiring products; you're inviting the spirit of Śiṣṭa—a living tradition that transcends time—to be a part of your family, your kitchen, and your cherished moments.
Zishta: Where Traditions Reside.
Our Journey!
650+
Traditional Artisans
Across 15 states are part of the Zishta Family as on Date
100+
Traditional Designs Revived
working in collaboration with artisans and brought back to market
40%
Growth in Revenue
YoY delivered for the artisan clusters working with Zishta
Zishta Philosophy
Dignity to Craftsmanship
One of the biggest challenge was to inspire and motivate next generation to take up the craft. Our continuous work with many clusters have provided economic stability for next generation to pursue the craft with passion and dignity!
The Creators of Zishta
Meet the Founders
Meera Ramakrishnan
A trailblazer whose path led her through 22 dynamic years in the corporate world, occupying esteemed senior leadership roles within renowned MNCs. While her corporate journey endowed her with independence, resilience, audacity, and wisdom, it was the yearning for uncharted horizons that kindled a new flame within her. That yearning to create, to absorb, and to contribute beyond boardroom realms laid the groundwork for her voyage beyond the familiar corporate shores. The roots of her passion for reviving traditions trace back to a transformative trip with her parents to the villages near her birthplace. Amidst age-old stories shared by her 70-year-old father, a realization dawned: traditions are the very threads weaving the fabric of our culture. It was this poignant moment that ignited her mission, recognizing the value of these cherished customs in today's world. Meera embarked on this venture with like-minded people, determined to preserve the heritage that shapes us.
Varishta Sampath
Spirited sportswoman whose entrepreneurial aspirations found their canvas in the dynamic world of Zishta. Emerging as a fresh graduate at the age of 22, she possessed a resolute vision: to avoid the mundane and the ordinary, and instead, to infuse her days with purpose and excitement. As a result, she embarked on a journey that would redefine her path, one rooted in the essence of preserving traditions. While her peers treaded well-worn paths in the corporate realm, Varishta dared to diverge. Choosing the audacious route of an entrepreneur, she harnessed her deep-seated passion for upholding traditions. Fuelled by an unyielding commitment, she tirelessly nurtures a thriving network of artisans, empowering them to enhance their skills and capabilities. A force of nature, Varishta infuses Zishta with boundless energy and unwavering enthusiasm. From orchestrating operations to ensuring that only the finest products grace your home, she orchestrates the symphony of excellence that defines our brand.
Archish Mathe
Seasoned marketing professional who has worked with large multinational giants in key leadership positions. Yet, his heart beats not just for boardrooms, but for exploring untamed terrains and conquering peaks. It was during his journeys, ignited by a zeal for travel and hiking, that the spark of reviving traditions for a sustainable future ignited within him. Fuelled by a vision of creating an eco-conscious world for generations to come, Archish, alongside like-minded individuals, breathed life into Zishta. Archish's footprints often lead him to remote corners, where artisans reside, crafting their heritage with deft hands. His mission is to not just document their stories, but to etch them into the annals of history. With Archish at the helm, Zishta is more than a venture – it's a living repository of our roots and a gift to the generations that follow.
Zishta Family dedicated to reviving traditions!
Zishta News
Punenewskar.in September 27, 2024
Punekar News covers the Sammelan Exhibition in Pune, featuring Zishta’s traditional kitchenware, dining ware, and home decor, celebrating 650 artisans.
Western Times Ahmedabad September 15,2024
Zishta Sammelan event featured in Western Times Ahmedabad.
Meera Ramakrishnan of Zishta explores the culinary benefits and distinct flavors of cooking with soapstone cookware in The Times of India. Learn how traditional cookware elevates your kitchen exper...