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Zishta : Our Story
Zishta was born from the profound desire to resurrect time-honored traditions, rooted in the very soil from which they emerged centuries ago. Guided by a resolute purpose, we weave these age-old treasures into the fabric of our modern lives, infusing them with profound utility. Our quest is to harness the wealth of ancestral wisdom, breathing life into sustainable practices that stand as a testament to our commitment.Zishta isn't just a brand; Zishta is about building a family of believers who will be the future "Guardians of Traditional Wisdom".
With unwavering dedication, Zishta stands as the embodiment of authenticity, collaborating closely with the same rural artisans who have inherited and honed these ancient techniques across generations. Our journey takes us to the heart and soul of our nation, traversing every hidden enclave, where artisans and local communities hold the keys to age-old legacies. Immersing ourselves in these cultural reservoirs, we unearth treasures of tradition and authenticity. With unwavering commitment, we diligently record these narratives, ensuring that the precious wealth of knowledge is not confined to history's pages but is accessible to all who seek it.
At Zishta, authenticity isn't just a tradition; it's a commitment we elevate in today's world. Venturing beyond time's grasp, we subject our products to rigorous modern scrutiny. In the pursuit of purity, our creations undergo meticulous testing in an independent NABL accredited lab. Every piece carrying the Zishta legacy meets not only traditional standards but also aligns with contemporary demands – our ode to authenticity and safety. Rest assured, each Zishta treasure is a fusion of heritage and innovation, upheld to the highest RoHS standards.
Embarking on a remarkable journey, we've breathed new life into over 100 timeless treasures. Collaborating with skilled artisans spanning the vast tapestry of our nation, from the vibrant lands of Tamil Nadu and Karnataka to the enchanting corners of Kerala, Maharashtra, Orissa, West Bengal, Assam, and Manipur, our canvas is rich and diverse.
Embracing Traditions: Our Unique Approach
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No middlemen, no factories. We're in direct partnership with the artisans, those skilled hands that fashion each piece with the echoes of tradition. With a lineage stretching back 7-8 generations, their craft is a testament to time.
- Our journey is one of discovery. It begins by unearthing the jewels of traditional knowledge from diverse communities. Hours of research weave a tapestry of understanding, connecting us to the essence of each tradition's worth in our modern world.
- Then comes the grand adventure: traversing the lengths and breadths of the country, in pursuit of the artisans themselves. Their hands, weathered by years of dedication, shape our products. This phase stands as our pledge to authenticity, an ode to our brand's integrity.
- Back home, we put every creation to the test – our very own homes. Only those that stand up to our daily lives earn the right. The chosen ones then undergo rigorous purity checks, earning the privilege of joining the Zishta family. From tradition to your hands, every step is a journey of dedication and love.
Meet the Founders of Zishta
Meet Archish Mathe Madhavan, a seasoned marketing professional who has worked with large multinational giants in key leadership positions. Yet, his heart beats not just for boardrooms, but for exploring untamed terrains and conquering peaks. It was during his journeys, ignited by a zeal for travel and hiking, that the spark of reviving traditions for a sustainable future ignited within him. Fuelled by a vision of creating an eco-conscious world for generations to come, Archish, alongside like-minded individuals, breathed life into Zishta. Archish's footprints often lead him to remote corners, where artisans reside, crafting their heritage with deft hands. His mission is to not just document their stories, but to etch them into the annals of history. With Archish at the helm, Zishta is more than a venture – it's a living repository of our roots and a gift to the generations that follow.
Meet Meera Ramakrishnan, a trailblazer whose path led her through 22 dynamic years in the corporate world, occupying esteemed senior leadership roles within renowned MNCs. While her corporate journey endowed her with independence, resilience, audacity, and wisdom, it was the yearning for uncharted horizons that kindled a new flame within her. That yearning to create, to absorb, and to contribute beyond boardroom realms laid the groundwork for her voyage beyond the familiar corporate shores. The roots of her passion for reviving traditions trace back to a transformative trip with her parents to the villages near her birthplace. Amidst age-old stories shared by her 70-year-old father, a realization dawned: traditions are the very threads weaving the fabric of our culture. It was this poignant moment that ignited her mission, recognizing the value of these cherished customs in today's world. Meera embarked on this venture with like-minded people, determined to preserve the heritage that shapes us.
Meet Varishta Sampath, a spirited sportswoman whose entrepreneurial aspirations found their canvas in the dynamic world of Zishta. Emerging as a fresh graduate at the age of 22, she possessed a resolute vision: to avoid the mundane and the ordinary, and instead, to infuse her days with purpose and excitement. As a result, she embarked on a journey that would redefine her path, one rooted in the essence of preserving traditions. While her peers treaded well-worn paths in the corporate realm, Varishta dared to diverge. Choosing the audacious route of an entrepreneur, she harnessed her deep-seated passion for upholding traditions. Fuelled by an unyielding commitment, she tirelessly nurtures a thriving network of artisans, empowering them to enhance their skills and capabilities. A force of nature, Varishta infuses Zishta with boundless energy and unwavering enthusiasm. From orchestrating operations to ensuring that only the finest products grace your home, she orchestrates the symphony of excellence that defines our brand.
Company Name : Zishta Traditions Private Limited